I have been hired to design a new logo for a local Car Rental Company located in Aruba. The logo had to contain a unique, simple and modern design.
Color
Color has a major impact on people's emotions. That is why it is very important to make the perfect choice when it comes to choosing a color for a design.
I made use of two different shade of blue for the typography. I use the color blue to give the customer a very modern, professional feeling and to resemble Aruba's beautiful waters. My goal wast to create a sharp, modern design.
Font
A font is the main character on a website. This is the reason why, when you design a website your font choices should be perfect.
For my font choice, I used the “Avenir Next” font for the Ocean Drive typography. The “Avenir Next” font gives the whole site a unique and professional look because of the sleek design.
